Spotify 2017 Wrapped Campaign. In 2009, that black eyed peas classic topped our first list of the year’s top 100 tracks, right above jams like “poker face” and “halo.” (yep, you’re getting old.) It is no question that the “wrapped” campaign is highly personal, as it is a literal summary of a user’s activities over the course of the previous year.
Keep listening on spotify and we’ll let you know when your 2020 wrapped is ready. As 2017 wraps up, let’s back it up. This meant that they decided to bank on a year close campaign that would go a long way in bringing their brand to the physical world.
It’s free social media advertising for spotify.
Spotify saw a rise in subscribers, increased brand awareness, and showed that they care about user data and anonymity. The debut campaign unveiled that someone had created an ‘i love gingers’ playlist, mostly populated by ed sheeran. Keep listening on spotify and we’ll let you know when your 2020 wrapped is ready. As 2017 wraps up, let’s back it up.